Final Steps For A Successful 4/20 Sale

With only a few more days to go until 4/20, the finish line is coming into sight. Customers are soon going to be flowing through your doors and descending upon your discounted products in a frenzied search for savings.

On top of your typical holiday rush, expect for an absolute deluge this 4/20, as consumers across the world are reacting to the announcement of global tariffs by stocking up on essentials now, instead of later.

Due to this increased focus on pricing, your sales are going to be especially attractive to people looking to make hay while the sun shines, by getting their favorite products ahead of time.

To ensure that your smoke shop is all ready to step up to the plate and knock this year's 4/20 sales out of the park - we wanted to give you a quick reference that lays out all of the steps you can take this week to maximize your profits.

Keep reading in this Got Vape Wholesale exclusive, to learn all of the easy finishing touches you can apply to your 4/20 preparations before this Sunday!

Table of Contents:

Give Your Interior A Review
Prepare Your 4/20 Displays
Get Staffed Up
Plan Your Day Of Schedule
Remember To Record Media
Prepare Yourself Mentally
Bonus: Start Your 4/20 Sale Early!
Good Luck This 4/20

Give Your Interior A Review

First off, you should do a quick walk through of your smoke shop and double check that everything is in tip top condition. The goal here is to have your smoke shop as squeaky clean as possible before your 4/20 crowd comes in for the day.

Go through your shelves and remove any large packaging with scant items left. These can give the store a picked over look, devaluating your wares in the eyes of the customer. Replace them with full sets and products that inspire consumer confidence instead.

Take the leftover items and then position all of them next to each other for a sort of “grab bag” presentation that stresses these are the last few. This can create a fun stop for customers to look over during 4/20 and gives these left overs a serious glow up via the blue plate special effect.

Make sure you’ve wiped down all of your cabinets, counters, and floors beforehand so that your shop is looking as good as possible. This will have a tangible effect on customers spending, so the more effort you put in now, the bigger the pay off this Sunday.

Prepare Your 4/20 Displays

Now that your shop is cleaned up and ready to go, you want to do a once over on your display set ups and even consider creating some new ones. Since this is a day dedicated to indulging yourself, customers are going to be drawn to the flashier displays like flies to honey.

The more eye-catching your displays the better. Consider grouping your new products together to create a “hot arrivals” section where customers looking for the latest greatest devices can direct their attention.

A new arrival section also helps boost the overall confidence that customers have in your shop, as you are demonstrating you care enough to provide the most cutting edge options. Since there’s a good chance you’ll have a lot of first time shoppers coming through, this is an excellent way to make a positive first impression.

Additionally, it’s a great idea to have a demo set up where you can show customers a vaporizer, dab rig, or other device outside of the box. While you won’t actually be using it, having a demo of a new product is a great way to spread the word about its features. Plus demos are fun even for customers who don’t want to buy it that day, just seeing the latest tech is an experience in and of itself.

Make sure to have a staff member dedicated to running the demo, as you don’t want to run into any bad situations where a less than dexterous customer drops your device and you're out of a sale.

Get Staffed Up

With one week to go, it’s time to look over your current schedule and double check that you have enough staff on hand. There’s nothing worse than a crowded shop with great deals and a line that stretches out the door because of short staffing.

This can cause you to lose out on sales by the dozen and make a serious indent on your 4/20 profits. By having all hands on deck you are investing in the day being a success, instead of letting yourself get caught off guard by a flurry of customers.

With enough employees working you’ll be able to provide more expert information and give shoppers the details they need to feel confident in their purchase.

While seeing a big % off is half the battle on 4/20, providing the context on why that discount is such a big deal is the other side of the equation. When it comes to closing retail sales, the human touch really does make a difference, especially during a holiday sale.

The sooner you lock in your schedule, the better. While a week's notice isn’t exactly an employee's favorite thing - it is far better than realizing at the nth hour and calling them the night before. Incentivizing them to come in on a busy day with some extra perks like lunch is a great way to keep morale high and the sales rolling.

Plan Your Day Of Schedule

To make your 4/20 as smooth as possible, take the time now to lay out your schedule from the very beginning of your day, to the ringing of the bell at the end. When are you going to arrive at the shop, what steps do you have to take before opening the doors, and what do you need to do to make it through the day.

Should you have any decorations that you want to set up for the big day, decide whether you are going to take care of that the night before, or if you are going to come in early to place the finishing touches on your interior.

Since this is going to be a longer day, stock up on all the water and snacks that you will need to spend all day on your feet making sales. Maintaining yourself and employees throughout the day is highly important to being on your best sales behavior. By squaring these needs away now, you are freeing yourself to focus 100% of your energy on the customer during 4/20.

By taking care of these decisions ahead of time, you are laying the tracks for the day of and giving yourself an easy straight forward path where you can spend your energy focused on selling, instead of basics.

Remember To Record Media

One element that you don’t want to lose sight of in the mix, is recording some media of your 4/20 shop celebrations to post on social media. Videos and photos of your shop packed with happy customers are excellent promotional materials that last all year long.

You can’t manufacture the grass roots enthusiasm of this day, which means when it comes to getting genuine reactions and a crowd that is thrilled to be in your shop - you are not going to find a better opportunity.

Take these videos and post them either to your instagram page or put them in the stories function to provide small snap shots of your day. This will keep the customers rolling in and convince those on the edge of arriving to get up off the couch and get in on the fun.

These videos aren't just great promotional materials to release the day of your 4/20 sale, but also excellent content to post on your social media all through the year. Since this is one of your busiest days of the year, it paints your shop in the best light and makes your smoke shop look like a real destination.

That’s why this Sunday you should make a mental note to periodically shoot some footage on your phone and not let this excellent source of marketing materials slip through your fingers.

Prepare Yourself Mentally

Amidst all of the bustle surrounding preparing your smoke shop for 4/20, you must take the time to ensure your own mental state is primed for success. You want to be well rested, relaxed, and ready to project positivity to your customers from the moment your doors open, till the minute they shut.

To do this, make sure that you get a proper sleep the night before so that your body and mind have the rest needed for Sunday. This will set you up to have the energy and spirit required to put on a show for your customers that really impresses.

4/20 is a marathon, not a sprint - which is why you want to pace yourself in order to ensure you don’t get burnt out half way through. While this is easier said than done, trying to follow these tips as best as you can will give you an extra boost that really makes a difference on your own well being.

Additionally, should there be any lulls throughout the day don’t panic - there will be a natural ebb and flow of customers on 4/20 - which means any periods of quiet will be temporary. If you do have down time, use it to post promotional videos you’ve taken or just take the time to pause and rest for a moment.

Bonus: Start Your 4/20 Sale Early!

Food for thought - if you find your smoke shop is all ready to go now and you are chomping at the bit to start your sales, consider bumping up the start of your 4/20 discounts a couple of days earlier.

For example you could start your deals on Friday and attempt to rake in as much business over the entire weekend, instead of just running your deals Sunday. By casting the widest net, you are really giving your sales the chance to breathe and really resonate with shoppers.

This can result in people holding off on purchases day one, only to come back on 4/20 to make the pick up after they’ve realized it is worth it for them. Essentially you're letting your discounts “marinate” in peoples heads, opening the door for boosted sales.

To hybridize the two styles, early start and day of, you could begin most of your discounts early but then hold off on some extra special big ticket sales until the actual day of 4/20. This provides the incentive for customers to come back after initially spending, for a sort of best of both worlds approach.

Good Luck This 4/20

With all of this in mind, we just wanted to wish you all GOOD LUCK this 4/20! Preparing can only get you so far and ultimately the cards are going to fall where they will, so make sure to enjoy the ride and put your best self out there!

Customers are looking to spend this weekend, so really all you have to do is give them the added incentive of your sales and a good attitude to really cash in.

For some more industry insights and sales tips, make sure to check out the rest of our articles located at the Got Vape Wholesale Smoke Shop Blog - a running series dedicated to helping you out with the specifics of running your shop. Take a look at recent articles reviewing the top vaping trends of 2025 and which E-Rigs are leading the industry.